Let's be productive

A estudiar y bien hecho:

Creating Shared Value:

-They continue to view value creation narrowly, optimizing short-term financial performance in a bubble while missing the most important customer needs and ignoring the broader influences that determine their longer-term success.
-How else could companies overlook the well-being of their customers, the depletion of natural resources vital to their businesses, the viability of key suppliers, or the economic distress of the communities in which they produce and sell?
-How else could companies think that simply shifting activities to locations with ever lower wages was a sustainable "solution" to competitive challenges?
-The presumed trade-offs between economic efficiency and social progress have been institutionalized in decades of policy choices.
-Companies must take the lead in bringing business and society back together.
-Yet we still lack an overall framework for guiding these efforts, and most companies remain stuck in a "social responsability" mind-set in which societal issues are at the periphery, not the core. 
-The solution lies in the principle of shared value, which involves creating economic value in a way that also creates value for society by addressing its needs and challenges.
-Requires leaders and managers to develop new skills and knowledge -such as a far deeper apreciation of societal needs, a greater understanding of the true bases of company productivity, and the ability to collaborate across profit/nonprofit boundaries.
-And government must learn how to regulate in ways that enable shared value rather than work against it.
-Capitalism is an unparalleled vehicle for meeting human needs, improving efficiency, creating jobs, and building wealth. But a narrow conception of capitalism has prevented business from harnessingits full potential to meet society’s broader challenges.
-The moment for a new conception of capitalism is now; society's needs are large and growing, while customers, employees, and a new generation of young people are asking business to step up.
-The purpose of the corporation must be redefined as creating shared value, not just profit perse. This will drive the next wave of innovation and productivity growth in the global economy. It will also reshape capitalism and its relationship to society. Perhaps most important of all, learning how to create shared value is our best chance to legitimize business again.

-Fair trade is mostly about redistribution rather than expanding the overall amount of value created. A shared value perspective, instead, focuses on improving growing techniques and strengthening the local cluster of supporting suppliers and other instituions in order to increase farmers' efficiency, yields, product quality, and sustainability.
-Initial investment and time may be required to implement new procurement practices and develop the supporting cluster, but the return will be greater economic value and broader strategic benefits for all participants.

-Tres maneras distintas de generar valor compartido:
1. Reconceiving products and markets. 
-rediseñarlos (adecuarlos) a la industria y a las oportunidades.

2. Redefining productivity in the value chain: 
-Opportunities to create shared value arise because societal problems can create economic costs in the firm's value chain. Many so-called externalities actually inflict internal costs on the firm, even in the absence of regulation or resources taxes.
-The synergy increases when firms approach societal issues from a shared value perspective and invent new ways of operating to address them.
-A deeper understanding of productivity and a growing awareness of the fallacy of short-term cost reductions (which often actually lower productivity or make it unsustainable) are giving rise to new approaches).
-Efforts in these areas still works in process: energy use and logistics, resource use, procurement (obtención), distribution, employee productivity,

3. Building suportive industry clusters at the company's locations. 
-Deficiencies in the framework conditions surounding the cluster also create internal costs for firms. --> public education, transportation, gender or racial discrimination, poverty

Improving value in one area gives rise to oportunities in the others.